WellPoint CEO Joseph Swedish on Anthem's Vivity
WellPoint CEO Joseph Swedish explains the strategy behind Anthem's
new joint venture with seven Southern California health systems, which
will share risk as an integrated network with a no-deductible, low-cost
plan. The model is one of many experiments WellPoint is rolling out across
the U.S. as the industry moves rapidly to value-based payment models.
Will the model introduced in Los Angeles work elsewhere? "Maybe,"
Swedish says. "Would some variation on the theme work elsewhere?